Friday, April 5, 2013

It's panda-monium with TELUS and WWF!

Did you know Canada..  Giant pandas Er Shun and Da Mao, arrived at the Toronto Zoo last week, all the way from China!  As part of a long-term conservation partnership agreement between China and Canada, signed by Hu Jintao, President of China and Mr. Stephen Harper, Prime Minister of Canada - these panda's are staying at the Toronto Zoo for at least 5 years and then heading to the Calgary Zoo sometime in 2018.

Currently at rest and getting used to their new home, their exhibit opens May 18th.

It's panda-monium this spring and the giant panda is the star of TELUS’ new mobility and multicultural campaigns!  The WWF (World Wildlife Fund) is Canada’s largest international conservation organization with the active support of more than 150,000 Canadians. They are creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.  Since 2000, TELUS, its team and retirees have contributed more than $200,000 to WWF - TELUS is also helping further the cause by purchasing Adoption Kits from the WWF to share with their friends.  I received one of these awesome kits at a recent TELUS event I attended, it is SO nice, thoughtful and something I really enjoyed sharing with my boys!

For the first time, TELUS' advertising is featuring computer generated imagery (CGI) critters instead of live animals. To create their CGI pandas, they used existing images and videos of pandas to build a digital model that was refined, groomed and textured until its skin, hair, facial expressions and movement were as lifelike as possible. The entire process took nearly six months!  Check out their latest feature..

I love how dedicated TELUS is to the community and the World Wildlife Fund, check out what they are doing here.  This year they are working on some new opportunities to team up with WWF to keep our critters safe for years to come  I love supporting companies who are in turn supporting our communities, don't you?

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