On April 18 I was invited to attend Future Shop’s digital cameras and camcorders media event at Sheraton Centre in Toronto. It is always interesting to learn about innovations in digital world, especially to hear from the best brands like Canon, Samsung, Sony and others.
As vacation season is fast approaching and you are in the search of compact camera with high quality photos, Future Shop Exclusive Nikon COOLPIX S9300 is the right choice. It shoots at 7fps for high speed action shots and provides full 1080p video. A bunch of special effect functions can be used for both still and movie capture. Integrating one of the latest in global positioning technology, Nikon COOLPIX S9300 includes a build-in GPS that allows you to geotag where you took a specific photo. Night Portrait and Easy Panorama modes are also some of the camera’s enhanced features.
Another great camera for travellers, especially for families with kids is new Fuji’s FinePix XP150. It is shockproof to 2-metres, waterproof to 10 metres, including a water repellent lens, freeze proof to -10 degrees Celsius and dustproof. The camera also features a wide angle 5x Optical Zoom lens with a bright 2.7” LCD, perfect for taking brilliant pictures and 1080p HD video on sunny day or underwater.
One of the trends presented by brands at the event was Interchangeable Lens system. The idea is that you can detach the lens from the camera and replace it with any compatible one depends on a scene you want to shoot. These cameras are also called Mirrorless Interchangeable Lens cameras because they do not have mirror-based optical view finder, it is replaced by electronic one. Nikon, Olympus and Sony are the leaders in this area and they assure we get incredible quality photos and videos with these digital devices.
Canon Elph 530 with built-in Wi-Fi, allows sharing images and 1080p Full HD videos from virtually anywhere. Very compact Samsung WB850F camera has a 21xoptical zoom and an in-camera GPS, with a digital compass.
Another topic I should mention is accessories that protect our expensive digital devices. They become more sophisticated and more stylish every year same as new technologies. It’s amazing that PUMA’s line of branded headphones and accessories will be carried exclusively through Future Shop in Canada. High-fashion and quality driven PUMA comes to a digital devices market with stylish camera cases, laptop sleeves, messenger bags, and iPhone, iPod and iPad cases. Exciting colours, styles and unique designs are the great additions to the new digital technology trends.