Tuesday, October 18, 2011

Recipe to Riches

Did you know Canada.. in the coming weeks we'll be featuring some of the winning recipes on the new Canadian show: Recipe to Riches!

Dana McCauley, Tony Chapman, Laura Calder and host Jessie Palmer bring Recipe to Riches to prime time – Wednesday at 9 pm on Food Network, and Saturday at 8pm on Global TV

An exciting competitive reality series that gives everyday Canadians with extraordinary recipes a once in a lifetime opportunity to win $25,000 and have their recipe transformed into the next President's Choice® product available for purchase in grocery stores across the country. It's a television format similar to ones offered to aspiring singers, a national audience to showcase their talent and personality with the immediacy of purchase for the winning creation.

The show is hosted by former star of The Bachelor, Jesse Palmer, and the competition is judged by a panel of experts including Laura Calder, host of French Food at Home, Tony Chapman, Founder and CEO of leading advertising agency Capital C, and Dana McCauley, Culinary Director at Janes Family Foods. Galen Weston, the Executive Chairman of Loblaw, joins the judging panel for the final deliberation.

Each week three Recipe to Riches contestants compete in one of seven food categories. To win the evening and the national stage they have to demonstrate that their recipe is the one that can best be scaled and marketed. The winners of each segment then compete in the season finale for the grand prize of $250,000 – the largest prize ever awarded on Canadian television.

Check out the first bit of the premier:

Be sure to follow them on Twitter and Facebook as well!! See you back here as we try out the recipes soon!!

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