Wednesday, March 7, 2012

National Breakfast Day #shareyourbreakfast

Did you know Canada.. Thursday March 8th is National Breakfast Day! Kellogg’s has partnered with Breakfast Clubs of Canada and Breakfast for Learning to launch the Share Your Breakfast program to encourage Canadians to help children who might otherwise go without.

It's heart breaking to know that one in 10 Canadian children live in poverty and are at risk of going to school on an empty stomach. On Thursday, March 8 across the country Kellogg’s will be surprising Canadians with free mini-packs of Kellogg's Rice Krispies cereal to raise awareness about our country's hungry children. In return, they are donating to their National Breakfast Day charity partners - Breakfast Clubs of Canada and Breakfast for Learning. In essence, a bowl for you will equal a bowl for a hungry child.

You can make your own donation by visiting or

Studies have shown that breakfast can help kids boost their academic performance – improving behavior, reducing absences and tardiness and increasing focus and physical performance.

Use hashtag #shareyourbreakfast to spread the word on March 8th.

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