Friday, May 4, 2012

May the Fourth Be With You!

Did you know Canada.. It's Star Wars Day! (also known as Luke Skywalker Day) - be sure to mention "May the Fourth Be With You" to all your friends today.  It was just in 2011 that the first organized celebration of Star Wars Day took place in Toronto, at the Toronto Underground Cinema - how cool is that!

Today DK Canada has teamed up with Indigo and Chapters bookstores for Star Wars Day! A portion of the proceeds of all DK Star Wars books sold over this weekend (May 4, 5, and 6) at all Chapters and Indigo stores nationwide will be donated to Indigo’s Love of Reading program (which has already raised over $10 million dollars for Canadian schools in need) - Wow!!!

Select Indigo and Chapters stores across Canada will be having special in-store May the 4th Be With You Star Wars themed parties, so be sure to check in with your local store today! While there check out all of DK Canada's awesome Star Wars books.  If you do attend one of the events post pictures to DK Canada's Facebook page at or Tweet them using the hashtag #DKmay4th - for each photo they get they will make a donation to the Love of Reading Foundation!!!

I've had two excited boys looking at DK Canada's LEGO Star Wars Character Encyclopedia this week. My boys looooove to play Star Wars Lego on the PS3 and they love to know the names of every single character. I'm so happy to be able to share this book with my boys, they have been studying it for hours and hours already (Dad's been having a few peeks too!)!

With over 400 images and some reeeeeeally cool facts, as always, I am so impressed with DK Canada's attention to detail, beautiful layouts, awesome pictures and we really loved the exclusive Han Solo Minifigure that comes with the book as well.

Some more good news, DK Canada's Star Wars May the 4th be With You photo contest is back this year! Click here to send DK Canada a photo of your family enjoying a DK Star Wars book and for each photo they receive an additional donation will be made to the Love of Reading program. And, the winning photo will win a DK Star Wars Library worth approximately $200!!!!

So, May the Fourth Be With You - and if you have a Star Wars fan at home, get shopping this weekend to support Indigo's Love of Reading program.


  1. It's really Star Wars day?! I thought everyone just said "may the 4th be with you" as a play on words LOL well then I guess your blog has taught me something new ;) that's awesome well...May the 4th be with you my friend ;)

  2. I saw ppl on facebook writing this - and had no idea I do!

  3. I saw this trending on twitter, I'm glad I came on here to actually know what it was about, lol. I had no idea. Thanks for the post! :)

  4. One of the things on my movie to-do list is to finish watching the Star Wars movies... because I've only seen the new ones and half of one of the old ones. :) Happy Star Wars day!

  5. I had no idea! Thanks for helping to keep me in the "loop"!

  6. I wrote a little post about this too!

    1. So fun, what a great teacher!! We had a Star Wars party at home last night, watching a movie, playing with light sabres and had lots of snacks. We even built a tent in the living room to enjoy!


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